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Tuesday, August 19, 2008

Business Tips

What is the REAL purpose of follow-up? Not everybody is ready to purchase your products or services right now. But, that doesn’t mean they won’t eventually. Follow-up keeps your name in front of your contacts until they are ready to buy.

When should my first follow-up message go out? Immediately. If you obtained a lead from your website, make sure they instantly receive an email from you. If you purchase your leads, get in touch with them right away. If you spoke to a prospect in person or on the phone, send them a follow-up message. Don’t give them time to forget about you. Start building that relationship right now.

How frequently should I follow-up with my contacts? When first marketing to a lead or customer, it’s alright to send them several sequential emails. Remember, the average person needs to hear your message seven times before they buy. Follow-up regularly during the first year of contact. After that, you can include them in a less frequent campaign.

How long should I continue to follow-up? Follow up should continue indefinitely. If you have a system in place, this should be a simple task. It never hurts to stay in touch. After all, you can never guess when a prospect will be ready to buy.

If you take the time to consistently follow-up with ALL your prospects and customers, you will be adding hundreds, even thousands of dollars to your bottom line.

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